parallel universes

prada is such a fun brand.  they’ve teamed up with illustrator vahram muratyan, famous for his blog-turned-book paris vs. new york (which has been on my wish list i might add), to promote their spring/summer 2012 collection in something called “parallel universes”.

parallel universes is a virtual road paved with prada 2012 spring/summer men’s and women’s accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of prada style.

for the campaign, a microsite was launched yesterday and prada’s really trying to improve its digital presence (the site’s mobile-optimized).  muratyan’s illustrations are animated as gif’s and juxtaposed with photos of the actual products each image features.

visit the microsite.  this one’s my favorite:

driving the prada pyramide bag while throwing shade in dixie sunglasses

dixie sunglasses

pyramide bag

mm...saffiano skyscraper...drool...

dixie again

teddy sunglasses

 

thomas bangalter does fashion

the cooler half of daft punk, thomas bangalter, directed a short film for luxury fashion brand co starring his wife elodie bouchez for their spring/summer 2012 collection.

daft punk is no stranger to directing as they released a full length film called electroma before.  they should stick to making music…not that this one was bad.