prada is such a fun brand. they’ve teamed up with illustrator vahram muratyan, famous for his blog-turned-book paris vs. new york (which has been on my wish list i might add), to promote their spring/summer 2012 collection in something called “parallel universes”.
parallel universes is a virtual road paved with prada 2012 spring/summer men’s and women’s accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of prada style.
for the campaign, a microsite was launched yesterday and prada’s really trying to improve its digital presence (the site’s mobile-optimized). muratyan’s illustrations are animated as gif’s and juxtaposed with photos of the actual products each image features.
visit the microsite. this one’s my favorite: