read my lips

today, burberry launched a genius marketing campaign called “burberry kisses” in collaboration with google to promote their lipsticks. the microsite forces you to download and use google chrome, where you can choose from stock “quick kisses” or create a personal smooch using a web cam to capture your own lips. you then choose your city and send a personalized message to someone in another city, sealed with a kiss. you can choose to have your smooch in a burberry lip color, then you watch a video of the message soaring to its recipient using google earth and street view technology. there’s also a geo map that shows “the world of kisses”, both live and all.

i must admit that it’s not great at accurately capturing the lip shape…maybe i need better lighting.

burberry, kisses, microsite, lipstick, campaign

the burberry kisses microsite

capturing my lips

capturing my lips

my lips are ready

my lips are ready

mystery recipient

the voyage as it’s mailed to different parts of the world…

that's my high school!!

that’s my high school!!

reflection of the space needle for seattle

reflection of the space needle for seattle

i guess this is somewhere?

i guess this is somewhere?

Screenshot (25)

soaring thru the clouds

past the space needle

past the space needle

hello, manhattan

hello, manhattan

and los angeles

and los angeles

this generic park seems to be ending them all

this generic park seems to be ending them all

Screenshot (28)

burberry, kisses, email, marketing, microsite, lipstick

email confirmation that your kiss was delivered, complete with lip color

world of kisses – all

world of kisses - live

world of kisses – live

super cool stuff.  for more info, check out the article on wwd.

i die!

i was eating with friends and staring blankly at the tv screen as linsanity reached the lakers.  as the game breaked for a commercial, i saw the back of his head and the words “adrien brody!” came sputtering out of my mouth along with pizza bits.

for me, what could be better than a stylish adrien brody starring in a commercial?  well, if he used the razor to shave off all his facial hair for one thing.  but no, that’s not what i meant–andre 3000!  a commercial featuring 3 stylish men and 2 of them are my heartthrobs??  #idie!!!  gael’s not bad either, haha.

 

um, one of my favorite commercials now?  OH YES.

ok, i haven’t watched these videos of them talking about style yet but you can bet your ass that i will!

 

 

 

#endswooning

mischief is in the details

my picks from jason wu for target

well done, target…another designer collection i can get excited about.  in other related news, target is getting rid of their go international collection. i’m really loving the ads so far.  jason wu’s inspiration for the collection is this black cat named “milu”…isn’t she so mischievous?

ok, i could’ve sworn i saw a better scan of this yesterday but this is all i can find now…sorry.

here are the pieces i like so far:

navy poplin dress, $39.99

white sheer blouse with ribbon, $34.99; black circle skirt, $29.99

cream flared dress with belt, $59.99

black lace clutch, $29.99

cream front-flap straw bag, $39.99

milu black cat scarf, $19.99

navy wheel scarf, $19.99

to see the rest of the first look of the collection, with pricing, check out new york magazine’s the cut.  and keep your eyes peeled for when the collection hits stores february 5th.

jason wu shot to fame at the young age of 29 when first lady michelle obama wore one of his gowns for her husband’s inauguration ball.

think different

too good not to share

i wish wired hadn't taken this down, it took me forever to find this

design your own life

words of wisdom

real artists ship

evolution of style + dance

how cute is this westfield stratford ad?  it combines a bunch of things i like: fashion, dance, couples (i guess?), and videography.

it chronicles 100 years of east london style from the 1910’s until present times.

when i saw this, it totally reminded me of the evolution of dance video (and i wasn’t alone):

and while we’re on the subject of dance…how amazing is david elsewhere?  an oldie but goodie, i can’t help but smile when i watch this:

he’s one of the silhouettes in my favorite ipod ad (break dancing + daft punk? yes, please!):

it’s a shame he never got to perform with michael jackson; they were collaborating for “this is it”…

dancing is one of the (many) things i really wish i was good at.  funny how this turned from a fashion post to dance.

have a great labor day weekend!  i’ll be spending it churning out 8 essays.

behind the scenes | margherita missoni + target

great video with margherita missoni sharing the rich family history behind the label and the inspiration for the collaboration with target:

i spy some home items that i didn’t see in the supposed complete look book!

missoni x target peek, not sneaked

a photo of the missoni x target ad campaign during shooting was leaked some time ago, and now the ad’s out:

not too different from what we’ve seen already.  kinda liking the guy’s cardigan and am still looking forward to the home collection.

how does an electric car compare mpg when it uses no gallons?

the harvard business review recently praised nissan’s latest ad for the leaf, their all-electric car.  until now, nissan’s marketing hadn’t been able to effectively appeal to the same part of the male brain that most car ads target.  what guy is going to brag about driving a car named “leaf” in a bar?  experts suggested that the leaf should be positioned in a more exciting way: as the first electric car for the masses.  i remember hearing this touted in their commercials, but the below graphic ad really hits it out of the park.

the hbr blogger, andrew winston, complains that the traditional mpg metric system isn’t intuitive.  the government has a hard time including electric cars into their rating system.

nissan brilliantly gets to the point all consumers are thinking and essentially eliminated a step in calculation–what does it mean in terms of dollars?  the graphic shows how many miles each car can get per dollar spent.  25 miles to a dollar?  that’s pretty impressive.