why hello there

it’s been a really long time since i’ve posted anything substantial. for the last 5 months or so, if i’ve posted, it’s been about sample sales or what not.

i had been meaning to at the very least write a post after each semester and the summer but clearly i haven’t.

to be honest, i have very little desire to write anything but i guess i should for consistency. it’s going to be super short.

spring semester:

  • consulted for the council of fashion designers of america
  • interned at mandarin oriental hotel group
  • took some elective classes, like luxury marketing and luxury branding
  • survived aswath damodaran’s “corporate finance” course, thanks to my awesome study group
  • went to south africa

summer:

  • spent in seattle
  • interned at nordstrom hq doing product management for e-commerce
  • apparently able to find more of my kinda music in seattle
  • went to portland and vancouver for the first time
  • weddings and bachelorette parties

this fall semester:

  • not doing the cfda
  • interning at chanel
  • planning a trek to san francisco for our luxury & retail club

i am recruiting again for a full-time job after i graduate but the industry usually does as-needed, just-in-time hiring so totally expecting not to have an offer until way later. which is making it hard for me to decide whether i should actually study abroad next semester.

i really would like to go but the job situation and fomo are making it difficult.

and speaking of sample sales, there are a bunch coming up that i want to go to. and i’m too lazy to post about them, so find out on your own.

Advertisements

4.4.8

i found this article on the cut about a designer with a really unique marketing strategy pretty interesting.  mark tallowin, a tree-surgeon-turned-artist and leather craftsman, came up with a plan called the “4.4.8 experiment” where he’d make 4 bags, give them to 4 influencers in the fashion industry for a week, gather their feedback and have them pass on the bag to a person of their choice, for 8 weeks. at the end of the experiment, tallowin had 32 fashion insiders who had not only received the bags and provided their valuable input, but were also seen carrying the bag everywhere and wrote personally about the bags for his blog documenting the experiment.

it’s also pretty cool that he produces all bags in very limited quantities because he oversees the entire process. and he wants it that way–he wants each bag to be made by one person from start to finish, from selecting the hides all the way to shipping.  i particularly love this quote:

I may train up an apprentice at some point, but I’m quite happy staying small. I think designers become very keen to say, “I’m turning over a huge amount and I’m stocked in 500 shops worldwide” — but then they become a manager in their own company. If I wanted to be a manager, I would have done something else. I love making handbags and I get a huge rush when a customer e-mails me to say, “I’ve just seen it — I love it.” It’s the biggest buzz.

tallowin, mark tallowin, split edge, kettle bell, flat iron, ink well

the full collection: split edge, kettle bell, flat iron, ink well (top to bottom)

i particularly like the kettle bell and flat iron bags. i think the flat iron would make a really nice work bag. i’m also a big fan of the story behind the names of each one.

i’m rooting for this underdog in the luxury industry…i hope mark doesn’t lose sight of his passion for craftsmanship and his business continues to grow.

read my lips

today, burberry launched a genius marketing campaign called “burberry kisses” in collaboration with google to promote their lipsticks. the microsite forces you to download and use google chrome, where you can choose from stock “quick kisses” or create a personal smooch using a web cam to capture your own lips. you then choose your city and send a personalized message to someone in another city, sealed with a kiss. you can choose to have your smooch in a burberry lip color, then you watch a video of the message soaring to its recipient using google earth and street view technology. there’s also a geo map that shows “the world of kisses”, both live and all.

i must admit that it’s not great at accurately capturing the lip shape…maybe i need better lighting.

burberry, kisses, microsite, lipstick, campaign

the burberry kisses microsite

capturing my lips

capturing my lips

my lips are ready

my lips are ready

mystery recipient

the voyage as it’s mailed to different parts of the world…

that's my high school!!

that’s my high school!!

reflection of the space needle for seattle

reflection of the space needle for seattle

i guess this is somewhere?

i guess this is somewhere?

Screenshot (25)

soaring thru the clouds

past the space needle

past the space needle

hello, manhattan

hello, manhattan

and los angeles

and los angeles

this generic park seems to be ending them all

this generic park seems to be ending them all

Screenshot (28)

burberry, kisses, email, marketing, microsite, lipstick

email confirmation that your kiss was delivered, complete with lip color

world of kisses – all

world of kisses - live

world of kisses – live

super cool stuff.  for more info, check out the article on wwd.

cfda x stern

cfda, bond street, scc, stern consulting corp

as we wrapped up our stern consulting corp projects for the cfda, the cfda wanted to do a photo shoot and interview with us for their blog.  we had the photo shoot at the intersection of bond street & lafayette, which is a very cool area that has a cobblestones.

the above photo is now being featured on the stern website as “grow possible” and it links back to the interviews and more photos on the cfda blog, parts 1 and 2.

my partner and i were originally assigned reece hudson and m.patmos as our cfda designers to work on comprehensive financial documents and a business plan for investors, respectively.  due to some complications, we only worked on reece hudson and the project brief evolved into an ecommerce growth strategy for the next 24 months.  my partner and i were much happier with the way the project evolved since we’re both interested in ecommerce and will be doing that for our summer internships.

on top of getting to work with the cfda and these really talented designers, we were also paired with some awesome mentors.  ours for reece hudson was the former ceo of oscar de la renta!

the experience was a lot of work, time, and pretty stressful…but amazing.  i’m still deciding whether to do it again this next semester.

safari disco club

so a lot of my posts are kinda depressing generally i think.  well, i recently got back from spring break.  i was so excited to finally travel somewhere…which i thought the mba was all about.  i didn’t get to travel before school and it’s been a few years since i’ve traveled internationally so i was happy to spend my spring break trek in two continents that were new to me–africa (south africa) and europe (netherlands).

our trek went to johannesburg and cape town in south africa, with a layover in amsterdam on our return flight back for a few hours.

we went on a couple safaris and saw a lot of animals:

zebras, south africa, mabula, game reserve

zebras on the mabula game reserve

giraffes, mabula game reserve, south africa

giraffes

impala, mabula game reserve, south africa

impala

rhinos, baby rhino, south africa, mabula game reserve

a lot of baby animals (!), including this playful baby rhino with mama

lions, lioness, mabula game reserve, south africa

lions

lion, mabula game reserve, south africa

king of the jungle

bush, mabula game reserve, south africa

…er, the bush

hippos, mabula game reserve, south africa

hippos

much better weather than i’ve returned to in nyc…with beaches and…

yacht, cape town, south africa

a yacht

cape town, south africa, beach, human pyramid

human pyramids

cape of good hope, light house, cape town, south africa

lighthouses

victoria & albert waterfront, v&a waterfront, harbor, cape town, south africa

waterfronts

table mountain, cape town, south africa

mountains + clouds

table mountain, south africa, cape town

cable cars

penguins, boulders, boulder beach, cape town, south africa

even penguins!

vincent van gogh, string doll, amsterdam, netherlands, holland

and of course, vincent…with a special appearance in his motherland

and lots of jumping, cartwheels, flips, ACTION shots…

and of course a lottttt of drinking, dancing, and getting turnt up…

recruiting

yes, what the image says.  i signed my summer internship offer letter yesterday and i’m thrilled to be done recruiting.  it’s been a real pain in the ass and tiring.  after applying to at least 50 (no exaggeration) places and interviewing for over a month for both spring and summer, i’m finally DONE.

i’ll actually be taking my first offer, from nordstrom, for the summer, although i did get offers from johnson & johnson and sears (this was hard to turn down, they pay very well).  i also interviewed with coty (withdrawn), amazon, co:collective, estee lauder, gilt (pending), the jones group (pending), kurt salmon, pepsi, quidsi, unilever, sony, and urbn/urban outfitters.

and for the spring, i’ll be doing consumer marketing for mandarin oriental hotel group.  i didn’t get any other offers for spring, but talked to tory burch and louis vuitton (pending).

so let’s see the breakdown…like 47 applications, 15 multi-round interviews, and 3 offers for the summer.  3 applications, 3 interviews, and 1 offer for the spring.  although some stuff is withdrawn or still pending decisions…that’s a pretty terrible yield.  let me tell you kids, it’s no easy thing to get an internship/job in bschool.  sure, they guarantee everyone will get something that pays 6 figures but they lie.  first of all, only banking/consulting really pays 6 figures…and sears apparently.  the minority of your class are done recruiting on campus in january (so odds are that you won’t be done, but don’t sweat it).  and yea everyone will get something, but it’s always been a question of whether i’d get something i actually want…which is much tougher.  fortunately i am doing something i want but that could’ve easily not happened.  there are plenty of people still recruiting and it definitely sucks.

i honestly felt like i’m going to die this semester with the combo of classes, projects, the cfda consulting project, recruiting, and competitions.  thankfully recruiting and the macy’s challenge are done but now my spring internship will commence and i’ll probably still die this semester.  on a bright note, south africa in a few weeks!!

first offer!

school just started up again less than 2 weeks ago, so what have i been doing this entire time since i came back to nyc right after the new year? well, i’ve been going through the painful process of recruiting–preparing for and actually interviewing. so although we were technically on break, it wasn’t much of a break. i am certainly glad we didn’t have classes at the same time though. that’s what i’m currently doing and it’s been torture with classes, extracurriculars, and recruiting for both summer and spring. the recruiting that takes place upfront that early is mostly for more traditional mba career choices like banking, consulting, cpg marketing, etc. i haven’t done well with that stuff and i’ll make a post later on with more details after i accept an offer.

it’s been pretty discouraging since i did reasonably well with interview invites but haven’t had any offers. just further reinforces my theory that i don’t interview well. but it’s also because there are so many qualified candidates, many of whom do interview well.

but onto the good news! i got my first offer and i’m super happy because it’s definitely something i wanted (not that there weren’t times i didn’t get stuff i wanted, but let’s not get down again). my first offer is for nordstrom! since i want to do luxury fashion/retail, this works out quite well. i got the call today and am waiting for the written offer but i’m so relieved to have an option and know i won’t be unemployed this summer.

after i got the call, i realized how similar my feelings were to when i was accepted to ross. ross was the first business school i was accepted to after a few rejections, so it’s a similar scenario. i find a lot of things similar now to when i was applying to business school but more on that later.

so yes, in short: i have an offer for a summer internship at nordstrom and i’m happy and want to go crazy!

25%

so i’m now done with my first semester of bschool…i can’t believe i’m 25% done.  i always thought 2 years seemed short.  to be honest, i don’t quite feel like i’m in a place i would’ve liked to have been by now.

as i’ve mentioned in previous posts, finance and accounting were quite challenging for me.  i guess it’s true that you can’t really fail in bschool because i didn’t and i also don’t need to fear losing my scholarship…at least for now.

next semester i’ll be able to take more electives and there are so many classes that i either find interesting or would just be good for my own development that it’ll definitely be difficult selecting which ones i’ll actually be taking in my remaining time here.  some classes i registered for next semester were advanced marketing planning strategy (which is supposed to be good for brand management), corporate finance (yea, another finance class…what am i thinking. but it’s supposed to be good and it’s taught by renowned professor damodaran), and luxury branding/luxury marketing (two 1.5 unit, half-semester classes).  i was also accepted into a stern consulting corp project where teams of 2 mbas will help designers in the cfda.

i had also registered for dbi hungary (budapest) but dropped it.  although i’ll definitely be doing dbi italy (milan) next year, i’m torn about how i feel about dbis.  the main reason i want to do them is to be in a foreign country…but since it’s a class, it’s not like you’ll be able to explore or enjoy much.  so why not just actually travel.

speaking of travel.  during spring break, a lot of students will be going on different treks and i’ll be going to south africa.  our returning flight has a long layover in amsterdam.  i’m really excited…i’ll be going to 2 continents i’ve never been to before (africa and europe).  and it’s been so long since i’ve been out of the country or traveled.  i didn’t really get to do that prior to stern like many other mbas since i was working.  it would’ve been nice to have gotten my scuba diving certification by this time but i doubt it’ll happen within 2 months.  sigh, am i ever going to get certified…

stern’s on break right now; we don’t have classes until the first week of february.  although we have a ton of time and it’s opportune travel time, like many of my classmates, i came back to nyc to prepare for interviews and do on-campus recruiting/interviews so we don’t really get to enjoy it too much.  i am grateful we aren’t interviewing while we have classes though.  i can’t wait for next year when i’ll just be traveling during this time like the other mba2s.

besides interview stuff, i’ve been drinking a lot less than i had been before (no beer blasts since there’s no school) and more cultural stuff.  just this past week i went to 2 art museums (i don’t expect this to continue though).  yesterday was pretty great luxury-wise since i had an interview with estee lauder, followed by a meeting at louis vuitton, then shortly found out who my cfda partner is and which brands i’ll be working on (m.patmos and reece hudson).  there was one team who will be working on loeffler randall…that’ll be really exciting.  i really do like the experiential aspect of the program at stern.

since i want to work in luxury goods, a lot of the internships/jobs i’m interested in won’t be through our office of career development.  but i wanted something more structured for my summer internship and applied to a bunch of stuff on-campus.  i think i may have gotten a little too carried away and applied to too many, too different things; should’ve focused more.  this past week i interviewed with pepsico, unilever, quidsi, and estee lauder.  this coming week i’ll be interviewing with amazon and kurt salmon.  i need to apply to like a billion more off-campus internships though…should probably do that now.

this past week also felt insanely long…probably because there are no classes and i wasn’t coming to school to do mock interviews.  it also was like a roller coaster of emotions where i felt really miserable being in nyc, but ended on a high note as the week concluded with estee lauder/lv/cfda and i had a good time with my classmates last night.

ok, time to be somewhat productive.

electric holiday

behind

things are so busy for us mba1s right now.  with corporate presentations, a ton of class/group work, conferences, club things, social activities, talking to mba2s for advice, and networking/conducting informational interviews it’s pretty hectic.  even though we don’t have class on fridays and i don’t have class until 1:30 pm on monday/wednesday, i find myself not getting to sleep in like i love to do–usually doing something career/school related.

school’s kinda kicking my butt…i’ve never liked numbers and i’ve never taken a business class so, as i expected, i’m struggling.  i have no clue what’s going on in finance or accounting.  i really hate accounting because that class is definitely the most work out of all my classes; our weekly homework assignments take even the people who know what they’re doing like 3 hours so you can only imagine how painful it is for a newb like me.  and we have diagnostic tests like every other week and group cases every few weeks.  midterms are coming up pretty soon too.

i feel so behind in like every single aspect of my life.  i should be working on my cover letter, or reaching out to my network for internship/job opportunities.

i feel bad since i’ve been telling people to visit me and i have a really good friend coming this week but i won’t be able to spend as much time with her as i was hoping to.

i’ve been trying to be good about cooking and started bringing lunch to food and it’s made a noticeable impact on my spending, which is great.  i don’t eat very healthy, but when have i ever.  i recently got a bike and while i’m pretty out of shape, i do enjoy riding it–although it’s pretty scary.  the second time i took it out, i was almost hit by a cab.  i probably won’t be able to ride it too much since it’s getting pretty cold (for me, anyways) and it rains too.

i’m thinking about what classes to take next term and all the marketing classes seem the most interesting; i guess i really am meant to stay in marketing.  now just need to beef up my analytical/big data skills.  i need to take an excel workshop too because i don’t really know how to use it.  sometimes i really wonder what i’m doing at business school and how i even managed to fool the adcom into letting me in.

i was at a “speakeasy” bar last week that was pretty cool and ran into this guy who was doing a corporate presentation like the day before so that was pretty funny.  and on thursday night i went to this lounge for macaulay culkin’s ipod–it’s literally macaulay culkin playing music off his ipod.  seth green was there too.  i should’ve talked to and/or gotten a photo with him/them.  i’m sure he could care less but i love the home alone movies (only the ones with him count) and actually sorta recently watched them again.

there’s a group case project due for marketing this week and i don’t have a good feeling about it…

but anyways, here are some pretty cool animated gifs of banksy work:

this one makes me think of home

there are couple more at high snobiety.  i still need to check out the fireflies over the water exhibit at the whitney museum…i should see when it’s leaving.

time to get ready for dinner with my block/cohort and the weekly birthday thang.