read my lips

today, burberry launched a genius marketing campaign called “burberry kisses” in collaboration with google to promote their lipsticks. the microsite forces you to download and use google chrome, where you can choose from stock “quick kisses” or create a personal smooch using a web cam to capture your own lips. you then choose your city and send a personalized message to someone in another city, sealed with a kiss. you can choose to have your smooch in a burberry lip color, then you watch a video of the message soaring to its recipient using google earth and street view technology. there’s also a geo map that shows “the world of kisses”, both live and all.

i must admit that it’s not great at accurately capturing the lip shape…maybe i need better lighting.

burberry, kisses, microsite, lipstick, campaign

the burberry kisses microsite

capturing my lips

capturing my lips

my lips are ready

my lips are ready

mystery recipient

the voyage as it’s mailed to different parts of the world…

that's my high school!!

that’s my high school!!

reflection of the space needle for seattle

reflection of the space needle for seattle

i guess this is somewhere?

i guess this is somewhere?

Screenshot (25)

soaring thru the clouds

past the space needle

past the space needle

hello, manhattan

hello, manhattan

and los angeles

and los angeles

this generic park seems to be ending them all

this generic park seems to be ending them all

Screenshot (28)

burberry, kisses, email, marketing, microsite, lipstick

email confirmation that your kiss was delivered, complete with lip color

world of kisses – all

world of kisses - live

world of kisses – live

super cool stuff.  for more info, check out the article on wwd.

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