parallel universes

prada is such a fun brand.  they’ve teamed up with illustrator vahram muratyan, famous for his blog-turned-book paris vs. new york (which has been on my wish list i might add), to promote their spring/summer 2012 collection in something called “parallel universes”.

parallel universes is a virtual road paved with prada 2012 spring/summer men’s and women’s accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of prada style.

for the campaign, a microsite was launched yesterday and prada’s really trying to improve its digital presence (the site’s mobile-optimized).  muratyan’s illustrations are animated as gif’s and juxtaposed with photos of the actual products each image features.

visit the microsite.  this one’s my favorite:

driving the prada pyramide bag while throwing shade in dixie sunglasses

dixie sunglasses

pyramide bag

mm...saffiano skyscraper...drool...

dixie again

teddy sunglasses

 

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2 thoughts on “parallel universes

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