versace for h&m preview

the highlight of yesterday’s versace men’s show at milan men’s fashion week actually had nothing to do with the men–it was donatella versace herself, taking a bow, in a versace x h&m dress.

this may come as a surprise, since she has previously stated in a 2008 new york magazine interview, that although she respects other big designers for collaborating with mass market chains to create an affordable line, that she wouldn’t do one herself, “because i work very hard to put the versace line in the luxury section.  i think to put the versace line in h&m would confuse the brand.”  perhaps, to avoid the confusion, it’s being billed as “the iconic collection” rather than a diffusion line.  this will go nicely with the deal versace struck with lady gaga, winner of the cfda’s 2011 fashion icon, to wear only versace in the next several months.

when asked about the collaboration,  donatella said, “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience.  The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”

“Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the festive season,” says margareta van den bosch, creative advisor at h&m.

donatella will raid the archives of the fashion house that was originally started by her brother gianni in 1978 and reinterpret the designs for today.

the collection will roll out first on november 17th (in 300 stores & online) with women’s (around 40 pieces), men’s (around 20), and home collections.  followed by a pre-spring collection on january 19th exclusively in countries with h&m online sales (austria, denmark, finland, germany, holland, norway, sweden, and the uk).

per the h&m press release:  “The womenswear collection will be dominated by dresses that express the spirit of the [awards] season, featuring studded leather, silk and colorful prints, and accessories including high heels and costume jewelry. The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewelry for men. For the first time in a designer collaboration at H&M, the collection will include homeware pieces including pillows and bedspread.”

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