from runway to mass market

did you like the new collections that are being unveiled at new york fashion week?  if you’re like me, broke that is, your best bet is to wait for things to trickle down to the mass market retailers.

and with runway shows being broadcasted in real time, you can expect to scoop up the hot designs faster than ever.  for spring/summer (s/s) and fall/winter (a/w), you should check stores in march and september respectively.

sure, we all know the mass retailers copy–i mean, have their own “inspired” pieces.  but learnvest noticed that certain retailers favor specific designers.  here’s the chart:

mass market retailers and the designers they love to knock-off

and the some of the most useful advice to take away from the article is:

“A final note: be discerning. Even though imitation is the sincerest form of flattery, try to replicate, not duplicate the runway looks. There are good knock-offs and then there are the bad. The bad attempt to be complete copies of the original but the good take the most important elements of the design and reinterpret it. So opt for elements of what drew you in to begin with. Was it the asymmetrical straps and ruffles of the Lanvin gown or the cut out detail on that Alexander Wang dress? Use that as a starting point of what you want to look for on the market.”

here are some examples of the inspired looks and their sources:

left: club monaco, right: chloe

 

left: topshop, right: balmain

left: forever 21, right: rag & bone

left: zara, right: prada

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